Found this advert the other day, and thought it was pretty good. It's by Portugal's Young & Rubicam. The theme is obviously anti-smoking. You look at it first and think "oh it's just a cigarette" and then realise what it's made up of. I love the way the copy is perfectly echoed by the image - it's clearly a cigarette made up of one part heroin, one part cocaine. Apologies for the bad shot.
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