Fiery Fries

This is a great print ad that I came across today whilst reading an advertising book. It singlehandedly manages be both incredibly simple and yet very clever at the same time; which in my opinion is exactly what any advertisement should strive for.



Clearly, it's a chip dipped in sauce, designed to resemble a match. The copy is so simple; just 'Fiery Fries' and then the Burger King logo. It's a great example of the phrase "A picture tells a thousand words." There's no need for any more copy because the image does the job perfectly. Since words are often substitute for images, Saatchi & Saatchi Singapore decided to jump straight to the point, and avoid unnecessary waffle.