
The promotional CD came in the above package, a proper meat tray with the correct labelling. An image of beef was used on the actual CD. The general release product came in the following package:

This design is obviously much more conventional, but I still like the way they've followed the theme through, by maintaining the same print out on the CD and using the meat label as the front cover.
I guess I like it because it's a very simple idea, executed in a very concise way. Nothing is over the top, and everything comes together to make a piece of work that is clever, and fairly humourous too.
The other piece of work that I really like is the following:
http://davetherave87.blogspot.com/2007/09/beetles.html
The simplest and cleverest work is what appeals to me the most, in all of design. There's not much to think about, it's just pure concept executed perfectly.